Destination Brook Street

The John Smedley flagship store at 24 Brook Street London is a special destination where beautiful displays of knitwear in mouthwatering hues invite the customer to touch & feel their soft silkiness. Admiration is joined by lust which can only be satisfied by trying on one or more garments. Thereafter it’s a no-brainer. Just see, feel, try & buy.

Whether you’re a connoisseur of heritage or prefer the modern vibe, with neutrals or subtle stripes to bold patterns & eye-popping brights, John Smedley has a style to suit everyone whatever the mood, thanks to its brilliant fusion of tradition & innovation.