An Acquired Taste

As far as I know, JS is the very only brand which proposes fine and luxury wear…without visible logo!
Nowadays, the trend is to show off and to demonstrate ‘how cool and wealth’ you are, and the brands take advantage of this (for instance, see the growing logos’ sizes on almost all menswear brands).

When I buy a JS product, it is for its quality and design; so, I am truly happy when I am complimented for my style, with no reference to a preconceived idea concerning a brand and its average cost, what would certainly influence people’s judgment.

And please forgive my ‘leading to disaster’ English!