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An Everlasting Love Affair

My first ever Smedley item was a lilac crew-neck sea island cotton long sleeved jumper, which was handed down to me. I was fascinated by the loose hang, and the exceptional quality that I’d never seen before. That began a 25 year love affair that’s never let me down, unlike many affairs of the heart,

Delicate and Subtle

Like everyone in this world, I have had some rough times. So I wanted to pamper myself with some luxury goods. No normal luxury brands that spend a lot of money into commercials instead of the quality of their products. Just a subtle brand with a lot of years of experience with quality clothing.

An Acquired Taste

As far as I know, JS is the very only brand which proposes fine and luxury wear…without visible logo!
Nowadays, the trend is to show off and to demonstrate ‘how cool and wealth’ you are, and the brands take advantage of this (for instance, see the growing logos’ sizes on almost all menswear brands).
When I buy

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